Grey Power Insurance

Founded in 1993, Grey Power Insurance Brokers became a leading provider of insurance products to drivers and homeowners aged 50 or older in Alberta, Ontario, New Brunswick, Prince Edward Island and Nova Scotia. The company offered a variety of insurance solutions, catering to mature drivers with clean records under the principle that years of driving experience and skill should be rewarded with great rates on insurance policies.

As part of the Intact Financial Corporation family, in early 2015, it was decided that Grey Power was to be rebranded and rolled into belairdirect to consolidate the two brands under one banner. As a part of the initiatiave, belairdirect also inherited some of Grey Power’s products and augmented them so that they could be made available to existing belairdirect customers. belairdirect has been providing car and home insurance solutions to Canadians for 60 years and was the first insurance carrier in North America to sell property and casualty insurance products online.

Grey Power Reputation

Grey Power has been honoured several times in the past for its commitment to customer service. In various annual J.D. Power customer satisfaction surveys among home insurance and auto insurance providers, Grey Power ranked highest in Ontario and Atlantic Canada. J.D. Power measures home and auto insurance customer satisfaction based on customer interaction, policy offerings, price, billing/payment and claims. Grey Power ranked among the highest for its auto and home insurance services in 2010, 2012 and 2013. Their customer service representatives have also been praised for their thoroughness and detailed descriptions when explaining the differences between coverage packages.

Now that Grey Power falls under the belairdirect brand, customer satisfaction is still being recognized by the folks at J.D. Power. In 2016, belairdirect ranked highest with homeowners in Ontario, Quebec and the Atlantic region.

Why only 50+?

In Grey Power’s eyes, older drivers drive safer and are involved in less accidents in comparison to the general population. With that being said, their insurance needs may differ from someone who has less driving experience. By offering custom insurance packages and rates to this specific demographic, Grey Power was able to specialize in this niche market and cater to their specific needs.

Grey Power Products

Auto insurance products are sold worldwide as a means to provide financial protection in the event that there is physical or bodily damage as a result of a vehicle collision. In Canada, it is illegal to operate a vehicle without being insured. At Grey Power, different types of coverage packages were offered, as well as optional coverages like collision and comprehensive as well. Some Grey Power policyholders were also eligible for the Responsible Driver Guarantee, which was essentially an accident forgiveness program.

Grey Power also offered a variety of other insurance products too like homeowners insurance, condo and tenants insurance, seasonal home insurance, recreational vehicle insurance, boat and motorcycle insurance, travel insurance and identity theft insurance in the past. All of their insurance products were underwritten by Trafalgar Insurance Company of Canada.

Grey Power quotes for services and products were available online through their website or over the phone.

The future of Grey Power

Even though the Grey Power brand now exists under the belairdirect umbrella, InsuranceHotline.com offers quotes that still take driving experience into consideration when providing you with the best car insurance rates available. Whether you’re a new driver or mature driver, compare quotes today to find the best deal on the coverage you need.